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Business relationship management (BRM) is a formal approach to understanding, defining, and supporting inter-business activities related to business networking. Business relationship management consists of knowledge, skills, and behaviors (or ''competencies'') that foster a productive relationship between a service organization (e.g. Human Resources, Information technology, a finance department, or an external provider) and their business partners. BRM is distinct from enterprise relationship management and customer relationship management although it is related. It is of larger scope than a liaison who aligns business interests with IT deliverables.〔(Business Relationship Manager )〕 ==Trends driving BRM development== Strategic business partners (what used to be referred to as shared services or service providers) require a common methodology to drive true business innovation and strategy. These strategic business partners (IT, Finance, HR, external providers, etc..) are converging with the business. There is one shared business strategy with each business partner accountable for portions of the overall business value achieved. Business Relationship Management Institute, Inc started promoting this business capability in 2012 with the world's premier non-profit membership community dedicated to the BRM profession. These features include: * Business Relationship Management focuses on business value realization through accountable business partners * advances in the scale, scope, and sophistication of the network effect * constant disruption as the 'new normal' business dynamic〔(The New Reality: Constant Disruption )〕 * decentralization of knowledge and the devaluation of traditional intellectual property〔(Abandon Stocks, Embrace Flows )〕〔(Participation Revolution )〕 * increased openness of networked knowledge〔(Open Beats Closed : Four Principles for Doing Business in the Network Economy )〕〔(John Chambers, CEO of Cisco at MIT, on Enterprise 2.0 )〕 * decline of command and control management〔("Command and control is dead": the shape of next gen organizations is social networks )〕 The impact of these trends on business relationships have driven the foundation of a distinct BRM discipline. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Business relationship management」の詳細全文を読む スポンサード リンク
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